The Rankin Group: Public Relations, Advertising, Marketing, Internet Solutions

The Rankin Group Achieves First Tier Web Site Positioning for its Clients with New Search Engine Positioning Service

Agency offers turnkey package with an online report that shows search engine rankings.

TUSTIN, CA, February 12, 2002 – The Rankin Group (TRG) announced today that they have successfully positioned their clients in top tier rankings with major search engines. With the growing demand to gain greater positioning on the Web, The Rankin Group has implemented a cost-effective program to greatly improve search engine positioning for their clients, thus increasing their sales and ROI.

According to a Cahners research study, engineers are using search engines to source new vendors. Without high rankings in the top 30 positions on the major search engines for keywords and phrases related to a clients' products and services, clients miss the opportunity to create awareness and inform prospects of their products and services. Research also shows that 80 percent of all Web sites are found through search engines using keywords or key phrases. Additional studies have shown that only the top 30 search results from any search engine will generate significant traffic. Increasing the ranking of a company in these engines is key to the success of their Web site.

"Positioning or 'ranking' analysis is imperative to a successful online keyword marketing strategy. By analyzing keywords and key phrases that may be used to search for your products and/or services, The Rankin Group can determine the best place to start with your site positioning," said Thomas Whitchurch, TRG's Internet specialist. "Different search engines evaluate different aspects of a Web page in ranking Web pages on their sites. By using analysis, design, and implementation methods over an extended period of time, your site activity will benefit from a consistent, measurable increase in search engine visibility."

About Our Web Services
The Rankin Group offers Internet solutions, consulting and Internet hosting. We have talented designers, marketers and programmers that specialize in helping our customers plan and develop an effective online strategy. We offer our clients a high quality web presence at an affordable price, with hosting and server management for any size organization.

Pricing and Availability
The Rankin Group offers Search Engine Positioning for a nominal set-up fee of $2,500, which prepares the Web site for submission to the proper search engines. After the initial set-up there is an on-going $250 monthly fee which includes maintenance and continual submission of key information to the search engines. For more information on Search Engine Positioning, please visit www.rankin-group.com and click on Internet Service, then Search Engine Optimization.

About The Rankin Group Ltd.
Headquartered in Tustin, CA., The Rankin Group is a leading high technology full-service agency, that offers a multiplicity of services in public relations, marketing, advertising and the Internet for a diverse client base, ranging from small businesses to national conglomerates.

From account management and media planning to copywriting, and Web site design, The Rankin Group provides highly successful yet cost-effective solutions for their client's individual communications requirements.

For the last 19 years, The Rankin Group has developed innovative strategies and fresh clear approaches to maximize their client's business potential. Armed with an in-depth understanding of their client's company, The Rankin Group continues to create successful communications plans to position their clients as industry leaders in the 21st century.

For more information on The Rankin Group's services, visit www.rankin-group.com or call 714-832-4100.