KOCOM USA Cites Marketing Experience
in Selecting The Rankin Group

KOCOM USA capitalizes on the agency’s 21-year success record in developing multi-level public relations and advertising programs

TUSTIN, Calif. – March 7, 2003 – The Rankin Group (TRG), one of the most respected high-tech, B2B communications agencies, today announced that Long Beach-based, KOCOM USA has selected TRG as its public relations and advertising agency for North America.

"KOCOM USA has an impressive line of home security products including a video door phone and closed circuit television cameras.  We are excited to have the opportunity to represent them," said Ernie Rankin, president of TRG.  "Clear observation and accurate monitoring are essential if you need to keep an eye on a home or place of business.  As the demand and need for increased security continues to grow, KOCOM USA is committed to provide quality security products for businesses and the residential community.” 

"Our goal is to expand our business using innovative strategies.  We were impressed with the Agency’s ability to assimilate technical information, develop corporate identities and create brand awareness in vertical markets.  They will make a great addition to our corporate team," said Gabe La Russo, executive vice president for KOCOM USA.

Ideal for installation at entrances of homes, businesses and apartment buildings, KOCOM’s line of video door phones increases security by providing a two-way communication including a video image of the visitor.  By outfitting lobbies and houses with a black and white or color video door phone, users will be equipped with a system that assists in establishing the identity of a visitor by viewing and verbally communicating with them before access to a building or home is allowed.  These systems can be retrofitted into existing buildings or incorporated into new building developments.

CCTVs are a great safety and security addition to the home, business and apartments as well. These systems monitor any movement in a designated area and act as a deterrent towards theft and inefficiency.  The system can be suitably developed tailor-made to customers’ needs and requirements for providing round-the-clock surveillance with recording & remote viewing facilities. In addition, CCTVs can be used as verification of illegal entry into a home or place of business.  KOCOM USA’s product portfolio consists of numerous styles and configurations of CCTVs including; dome, digital, miniature, weatherproof and pipe cameras for any security need.

The Digital Era has created fantastic possibilities and potential for photographers of all levels. The power of E-mail and the Internet allows for the distribution of photos as never before, and provides an exciting new venue for sharing images. KOCOM USA digital cameras provide ease-of-use, maximum portability, and high-quality results.  The company’s products are cost-effective and include a digital camera and PC Web cam solution in one form factor along with video-editing software.

About KOCOM USA

Headquartered in Long Beach, Calif., KOCOM USA is an affiliate of KOCOM CO LTD., a leading producer of high-tech video security products and digital cameras.  The company specializes in Digital Cameras, Video Door Phones / Video Intercom Systems and CCTVs.  The company offers a comprehensive range of color and black & white systems and accessories for a wide variety of observation and security monitoring applications for virtually any type and size of business.

About The Rankin Group Ltd.

Headquartered in Tustin, CA., The Rankin Group is a leading high technology, full-service agency, that offers a multiplicity of services in public relations, marketing, advertising and the Internet for a diverse client base, ranging from small businesses to national conglomerates.

From account management and media planning to copywriting, and Website design, The Rankin Group provides highly successful, yet cost-effective solutions for their client's individual communications requirements. 

For the last 21 years, The Rankin Group has developed innovative strategies and fresh clear approaches to maximize their client’s business potential. Armed with an in-depth understanding of their client’s company, The Rankin Group continues to create successful communications plans to position their clients as industry leaders in the 21^st century.

For more information on The Rankin Group’s services, visit www.rankin-group.com or call 714-832-4100.